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Comparing and contrasting plays an integral role in marking. It helps in determination of the products that bring along the desired levels of satisfaction with each of the consumers.  However, it becomes a big challenge for majority of prospective consumers to undertake the task. This owes to lack of the resources that provide with factual information to help compare and contrast the available choices. It is at this point that marketing comes in handy and provides with the essential resource to prospective clients.

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